Are you looking to master Demand Generation, Local Search Engine Optimization, and Content Creation? Look no further than Garrett Sussman of I Pull Rank. In this blog post, we will dive deep into Garrett's experience and expertise on all things SEO. Garrett is an SEO expert, and his SEO video show is quickly becoming a go-to resource for marketers and business owners alike. We will cover topics from unlocking the secrets of enterprise demand generation to leveraging SEO for a better location page. We will even discuss how to stay ahead of the curve in a changing landscape and how to survive the pandemic in 2021. So, join us as we explore all that Garrett Sussman has to offer!
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Garrett Sussman- Making Demand Gen, Local SEO and Content Creation Sparkle
Welcome to another episode of the Mastering Demand Gen, Local SEO and Content Creation podcast with Garrett Sussman. Today we're going to be talking about demand gen, local SEO and content creation.
First, let's talk about demand gen. Garrett has a lot of experience with this topic, as he's spent six years in San Francisco. There, he worked on a variety of projects ranging from creating landing pages to building email campaigns. During that time, he learned how to create demand for a product or service.
Nowadays, Garrett works for a company based in Brooklyn but he spends most of his time in Virginia. Here, he works on projects that require more hands-on work than some of the other projects that his company takes on. However, his team is mostly remote with some people down south and up north. This allows him to work from anywhere in the world – something that has definitely helped him when it comes to keeping up with current trends and staying ahead of the competition.
In his free time (which admittedly isn't as much free time as he'd like), Garrett enjoys drinking decaf coffee and sparkling water! He recently installed a Kegerator just for sparkling water so that he can enjoy himself even more! 🙂.
Unlocking the Secrets of Enterprise Demand Gen with Garrett Sussman of I Pull Rank
It's no secret that demand gen is a critical part of online marketing. Without the proper tools and strategies, your company may find it difficult to meet customer expectations. That's where Garrett Sussman comes in. He's a demand gen manager at I pull Rank, and he has years of experience working with enterprise companies. In this section, we'll be discussing some of the key points that he covered in our conversation.
First and foremost, SEO is an important part of demand gen for enterprise companies. By optimizing your website for search engines, you can ensure that you're reaching potential customers who are looking for what you have to offer. Not only does this help to increase traffic levels, but it can also drive leads and sales through organic search results.
Another important factor is having multiple sitemaps on your website. This allows you to more easily track pageviews and conversions across all your pages. It also makes it easier to identify any issues or changes that need to be made on your website quickly and effectively.
Finally, don't forget about game show contestants when hiring a demand gen specialist! Garrett has experience appearing on several different game shows as part of his marketing strategy for I pull Rank. By playing up his quirky personality and engaging with the audience, he was able to generate more leads and sales for his company!
Unlocking the Power of Google Search Console
Google Search Console is a powerful tool that can be used to help identify which sections of a website are not being crawled and indexed. By doing this, you can rectify the situation and improve the visibility of your website on Google.
Site maps are also an important part of Google Search Console. By establishing site maps, you can document the structure of your website and make sure that all pages are included. This will help to improve indexing and assist with International pages. Additionally, by measuring EAT (Expertise, Authority, Trust), you can establish trust with Google and ensure that your site receives the best possible ranking results.
One common issue that websites face is that their headings are not optimally structured. In order to steal featured snippets and rank higher in search engine results, your headings must be optimized for SEO purposes. Utilizing focused keywords along with relevant subheadings will have a positive impact on your rankings.
Finally, it's important to use local content when creating localized landing pages in order to ensure visibility on search engine results pages (SERPs). Not only will this increase traffic totals for your business, but it will also build trust with potential customers who may be searching for information about your product or service locally instead of online. With so much at stake when it comes to SEO success, using all available tools is essential in reaching top rankings!
Getting to the Top of the Rankings- Leveraging SEO for a Better Location Page
Location pages are one of the most important aspects of your website. By optimizing your location page, you can ensure that you rank higher in search engines and attract more traffic to your site. In this section, we will discuss some of the essential elements that should be included on a location page to achieve success.
First and foremost, a location page must differentiate your business from its competitors. By including accurate local content, you can make sure that users know exactly what to expect when visiting your site. This includes information such as the city, surrounding service area, and anything specific to that location. Additionally, setting up conversion opportunities via click to call buttons or forms for users to fill out is a great way to build trust and encourage people to visit your page.
Another important factor is creating an incentive for people to visit your page. This could be in the form of reviews, reputation, or different lead formats like email courses or webinars. By providing value for customers, you can help them trust you and increase the chances of them converting from Visitors into leads or customers.
SEO is complex yet rewarding due to its constantly changing nature which includes ecommerce features targeted towards mobile searches (especially with 50% of all internet traffic coming from mobile devices). As a business owner it's important not only focus on SEO but also continue developing it over time in order for it remain effective for both short-term gains as well as long-term growth.
Keeping Up with SEO - How to Stay Ahead of the Curve in a Changing Landscape
SEO is an ever-changing field, which means that staying up to date with the latest trends and techniques is essential if you want to be successful. Luckily, there are a number of resources available to help you learn more about SEO. In this section, we'll take a look at some of the ways that I've been keeping up with SEO and how you can too.
One way that I've been keeping up with SEO is by self-teaching. Over the years, I've found that learning via online resources – such as LearningSEO.io – is a great way to gain access to important information without having to attend expensive training classes or spend hours online reading articles. Additionally, blogs from sponsors such as Ahrefs, Semrush and Moz are invaluable resources for anyone looking to improve their knowledge in this area.
Another important way that I've been keeping up with SEO is by relying on my technical skillset. For example, my role at IPL Rank involves working with clients who have specific problems that they would like me to solve – such as improving their website's visibility in Google search results or reducing customer churn rates. In these cases, it's essential for me to have strong technical skills in order to identify and solve these problems quickly and effectively.
Finally, one of the most important things for me when it comes to staying up-to-date on SEO trends is having access to Google Data Studio templates – specifically those related to demand generation (such as heatmaps). These templates help me understand how people are behaving on my website or blog page and help me identify potential issues before they become serious problems. By using these tools strategically, I'm able not only stay ahead of the curve in terms of SEO but also improve my overall business performance.
SEO Pandemic Survival Guide- How to Stay Ahead in 2021.
During the pandemic, it's important to keep your SEO budget in check. However, this doesn't mean that you have to sacrifice your content marketing efforts. In fact, by focusing on creating content through video, an SEO battle zone with Mike K. and Zach C., a webinar on Black Friday & recession prep, an ebook and blog posts you can support your campaign while also generating leads and new customers.
My ultimate goal is to generate leads and new customers through demand generation strategies specific to each business' unique needs. So whether you're looking for ways to increase website traffic or boost click-through rates (CTRs), I've got you covered. In addition to our monthly mini campaigns such as entity SEO that may tie into our bigger themes or stand alone, I'm always talking to more people about not making the mistake of cutting their SEO budget during the pandemic.
In Conclusion
Garrett Sussman is an expert in Demand Generation, Local Search Engine Optimization, and Content Creation. With his six years of experience working on projects ranging from creating landing pages to building email campaigns, Garrett has the knowledge and expertise to help you succeed in the ever-evolving world of SEO. We discussed many topics such as unlocking the secrets of enterprise demand generation, leveraging SEO for a better location page, staying ahead of the curve in a changing landscape, and how to survive the pandemic in 2021. It is clear that with Garrett Sussman's help, your business can reach its full potential by utilizing all available tools such as Google Search Console, site maps, and targeted keywords.
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